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Search Engine Optimization 101

These articles are an explanation of the core concepts surrounding search engine marketing.

Content, Content, Content
If you are creating a website or working on a site you’ve already created, the content of the site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable information that references very specific terms and concepts that are unique to your website.

Titles & Meta Tags
In the early days of search engine optimization, marketers focused on meta-tags as the primary way to attract search engine traffic. Meta-tags are HTML tags that help describe the document they are located within. Today we know that search engines not only look at meta-tags, but a site’s content, internal link structure, link popularity, social signals and many other factors.

Keyword Market Analysis
What is a Keyword Market?  In short, a Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. Top-level keywords may contain thousands of vertical keyword markets.

Link Architecture
As the Internet has become more popular, websites have turned to new technologies like dynamic HTML and Flash or well designed graphics to improve the user experience. Good navigation through your website isn’t just important to your users. Search engines use the links within your website to crawl and index the pages those links point to.

Dynamic Sites & URL’s
As websites have grown larger and more complex, companies have begun using dynamic publishing systems to help them manage sites that contain hundreds or thousands of web pages. Popular programs by companies like Vignette, Microsoft, and Broadvision turn a website into a database driven application capable of publishing and managing large amounts of content. When websites use dynamic publishing, a web page isn’t built until it is requested from a user, guaranteeing that the content is up to date.