Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin speaking to it. If you don’t, you’re missing the many opportunities to communicate and do business directly with current and new customers.
Your keyword market is the natural “search language” your customers are using to try and find you online. It’s the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.
You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer’s language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer’s language online.
In an effort to determine which keywords and phrases are regularly searched, we provide an analysis of your main keyword market(s). This process involves reviewing actual queries from live data bases and creates a real-time understanding of the actual keyword phrases and patterns of search used by your customers. This data is also useful for future content creation and Cost per Click buys at Overture, Google AdWords, and other CPC engines.